Despite Robert Smith’s push for low ticket pricing, The Cure break touring records

Over 547,000 tickets were sold for the North American tour. Despite frontman Robert Smith’s efforts to reduce ticket prices, The Cure’s newest tour has set new records. The records were shattered earlier this spring with the band’s current gigs Of A Lost World live gigs in the United States and Canada, which quickly became their highest-grossing tour and their largest attendance in the region. According to Billboard, the tour, which included 35 shows and began in May, grossed $37.5 million (£29 million) and sold over 547,000 tickets. The final date was held earlier this month in Miami, Florida. It was also stated that the band’s three-night residency at the Hollywood Bowl in Los Angeles was the most attended and highest-earning event on the North American tour. According to the publication, these three events grossed $4.9 million (£3.7 million) and sold over 50,800 tickets. Another successful destination was Madison Square Garden in New York, which sold 44,300 tickets and earned $4.1 million (£3.3 million). With these updated stats, the Shows Of A Lost World tour became The Cure’s best-selling and highest-grossing live show in their 45-year existence. Prior to this tour, they sold the most tickets on their North American Wish tour in 1992, which sold 402,000 tickets. Furthermore, the band earned more than double what they did on their 2016 North American tour, earning $18 million (£13.8 million) at the time.

The fact that these figures come after the frontman’s pledge to keep ticket prices low is particularly impressive. Smith came out against the high ticket prices earlier this year, claiming that he was “sickened” by the additional service fees, facility charges, and processing fees added to the price of the band’s tour tickets. “After further conversation, Ticketmaster have agreed with us that many of the fees being charged are unduly high, and us as a gesture of goodwill have offered a $10 per ticket refund to all verified fan accounts for lowest ticket price (‘LTP’) transactions,” he told his followers on Twitter.
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He also stated that “all verified fan accounts for all other ticket price transactions, for all Cure shows at all venues” will receive a “$5 ticket refund. As a result of his actions, the average ticket to see The Cure for their 2023 gigs cost 37% less than comparable musicians, at $68.54. The band made headlines with their live performances from the first event, which took place in New Orleans on May 10, including performances of new and unheard songs ‘Alone,’ ‘A Fragile Thing,’ ‘And Nothing Is Forever,’ ‘Endsong,’ and ‘I Can Never Say Goodbye,’ as well as two encores. Furthermore, the band received a four-star review from NME for their London gig at Wembley Arena last year. “You have the feeling that these songs are for those who mean the world to [Smith],” it said. “The band’s chemistry is aglow, and Smith’s voice is sounding more powerful than ever.” He says that the new tunes “will not be new for long.” All we know is that the wait was worthwhile.”

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