Are the Rolling Stones Pretending to Release Their Next Studio Album?

Hackney Diamonds recently ran an advertising in the Hackney Gazette. The “company” bills itself as “specialists in glass repair,” yet Hackney Diamonds sounds exactly like something the Rolling Stones would release. The wording used in the commercials, which feature their famous tongue emblem, references three of the Rolling Stones’ classic songs, “(I Can’t Get No) Satisfaction,” “Gimme Shelter,” and “Shattered,” and appears to be a preview for the band’s forthcoming 24th album. The typography used in the advertisement is also reminiscent of the band’s 1978 album Some Girls. Furthermore, the Hackney Diamonds website has a registration that includes a reference to Universal Music Group, which manages the band’s back catalog, under the terms. If the advertisement is for a new album, it will be the band’s first album of new material since 2005’s A Bigger Bang.

The band recently disclosed that they were recording basic tracks in New York City for a new album with Mick Jagger, Keith Richards, and Ronnie Wood, as well as drummer Steve Jordan and bassist Darryl Jones. Hackney Diamonds would be the band’s first without original drummer Charlie Watts, who passed away in 2021, just before the band’s 60th anniversary tour. The Rolling Stones are also said to have enlisted the help of former Beatles Paul McCartney and Ringo Starr for the record. McCartney purportedly recorded bass on the album, which may have been produced by Andrew Watt, as well as extra contributions by Starr. Richards also gave a 15-second video update on the forthcoming album in January 2023. “Hi guys, here we are again,” Richards said. “Some new music is on the way, and hopefully we’ll get to see you.” Anyway, let’s cross our fingers.”

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